Be Fit For Life was Born out of the frustration that 9 Out of 10 People Join A Gym To Lose Weight But Only 1% Are Successful”
That was the statistic that alarmed Damien when he began his fitness apprenticeship in a Big Box Gym nearly twenty years ago.
He became frustrated with the poor standards that he witnessed all around him in the fitness industry. Some coaches in these Big Box Gyms saw their jobs not as a profession but as a stop gap until they got a “real job”.
While the clubs themselves were purely focused on sales numbers, the members were a seen as a unit, who didn’t have a name but a time slot.
Damien could see why these members were unsuccessful in their attempts at weight loss. They lacked the motivation to train and when they did train, they were inconsistent in their attendance because the gym provided no accountability to ensure the members did what they said they would.
The training style of the Big Box Gyms was a cookie-cutter approach, one size fits all, regardless of your previous injury history, training experience or your individual goals.
Damien was passionate about getting results for the clients he coached but he found the education in Ireland in physical health, nutrition, injury and rehabilitation to be sub-standard.
So he embarked on a mission to learn and intern with the world’s leading experts in training, nutrition, fat loss, medical fields, supplementation and in injury and rehabilitation.
His key requirement of these mentors was that they had a proven track record coaching world champions, Olympic medalists, and had demonstrated that what they preached worked.
So Damien combined all this knowledge, along with all valuable experience he’d gained as a professional footballer, and devised the Be Fit For Life formula which is based on hard work, discipline and planning.
What sets Damien apart from other coaches is his pursuit of continuous education. Don’t just take our word for it. In addition to the hundreds of transformations he has achieved for his clients, he is also a best-selling author and media commentator, and has come to be known as Ireland’s no. 1 expert in the field of fat loss and nutrition.